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S T R A T E G Y

Clear thinking, before the money moves.

Strategy work at J2 answers three questions before capital is committed: whether to build, what to build, and whether modular is the right way to build it. Typical engagement is four steps over roughly twelve weeks, ending in a financial case and a development programme you can take to a lender or a board.

What weak strategy costs you.

Most modular ventures that fail were not badly executed. They were badly specified — a project that chose modular for the wrong reasons, a product nobody quite wanted, or a design that could not be built efficiently on the line it was drawn for.

It rarely shows up as a strategy problem. For a manufacturer it shows up eighteen months later as a plant running at 60 percent, or a product line nobody is ordering. For a developer it shows up as a project that chose modular for speed and lost the advantage at the first change order — or picked a manufacturer who could not hold the schedule the pro forma assumed. By then the capital is committed and the options are narrow.

The cheapest hour in a modular venture is the one spent deciding what to build and who is going to build it.

Three services in this pillar

Development planning

Feasibility, entitlement and the honest answer on whether modular suits this project.

Development planning

Business planning & development

A plan that survives contact with an investor.

Architecture, engineering & product development

A product designed for the line that has to build it.

Four steps. Roughly twelve weeks.

01

Assess — 2 to 3 weeks

Where the business or the project actually is. Operations, product, market position, financial structure.

02

Define — 2 to 3 weeks

What to build, for whom, at what volume, and what that requires.

03

Model — 3 to 4 weeks

The financial case, built bottom-up. Cost, margin, capacity, capital requirement.

04

Plan — 2 to 3 weeks

The sequence, the resources and the milestones that get you there.

We publish this timing because most firms will not, and because a programme you can plan around is worth more than a programme that flexes to suit us.

Proof, partners and where this pillar travels.

Where an engagement snapshot is not yet available, this work is shown through a methodology artifact — a redacted work breakdown structure or financial model view showing how the work is actually done.

Product architecture, design for manufacture and assembly, planning and market research specialists are drawn from the J2 network as the work requires.

This pillar rarely travels alone. A strategy that cannot be funded is a document. A strategy that cannot be built is an expensive document.

Not sure the plan holds up?

Manufacturers: start with the Operational Fitness Assessment. Developers: run the Feasibility Snapshot. Either way, thirty minutes with a partner costs nothing.